Income generation using Darwin
You can generate £1000s for your museum or gallery by using Darwin for your mobile tours.
You will have complete control over the content and interaction – no need to wait for third parties to implement updates or to charge you for new content and additional tours.
Darwin’s mobile licence is a single fixed cost per device, regardless of how many tours you sell. So the more you sell, the higher your profits!
You can use this simple tool to estimate how much income you might generate using Darwin for your mobile tours.
Change the first three items and see the changes below.
You use an iPod Touch for the primary device; they currently cost £200 + VAT
You purchase an iPod charging rack for every 30 iPods, costing £1200 + VAT. (There’s a great example here.)
You spend an additional £5 per device on a simple case, lanyard and cheap reusable headphones. (You can also provide headphones to visitors for less than £2 each but they are not included in this costing.)
The Darwin mobile licence is a single payment of £120 per device.